c4 Content Creation & Collaboration Tools

Last modified by Daniel Nübling on 2022/08/03 08:12

  

Inhaltsverzeichnis

Introduction

In the advertising industry, content creation has always been the be-all and end-all, be it to increase awareness or to attract new customers. But never before has it been so easy to reach very many segments of the population on such a large scale as it is today. Social media channels are the new drivers of content distribution. Today, anyone can produce their own content and distribute it immediately. Be it via their own website or social media platforms, for example their own YouTube channel.

The word content comes from the English language and means content. The Anglicism stands predominantly for content from the media and the internet. The German Duden defines content as "qualified content, information content especially of websites". 

The word "collaboration" comes from Latin and is composed of con (with) and laborare (to work). First of all, it means "to work together". In addition, however, the term also describes the process of active, usually equal, cooperation between several people on a common task without strictly defined boundaries.

"Collaboration refers to cooperative working between individuals with a common goal." 

"Collaboration is the work of two or more individuals on shared material that has been deliberately planned to achieve a common group goal. To achieve this group goal, communication, coordination and cooperation between the actors involved are necessary"

Learning aims

Learning aims
He/she is able to use content tools in a self-directed way to generate content and collaborate on shared tasks with others in
different contexts.
KnowledgeSkillsCompetences
He/she can
  • describe the basic principle of content tools
  • name up to three different content tools
  • describe the basic principle of collaboration tools
  • describe up to three different collaboration tools
  • name the risks that arise with regard to the use of collaboration tools
  • name the risks from a data protection point of view
He/she can
  • develop a strategy on how to use content tools
  • use up to three different content tools in a targeted way
  • select content tools according to the context
  • develop a strategy on how to use collaboration tools to connect with others, send and/or share data and work on common tasks.
He/she is able to
  • apply strategies to use the right content tools depending on the context
  • apply strategies to use the right collaboration tools according to the context.
  • apply strategies to use collaboration tools in a secure way with regard to data protection.

Learning material

ExerciseShort descriptionTypeTime neededDescription and material

c4L01 - First insights into the world of collaborative working

In this exercise, participants will learn about and try out various collaboration tools.Individual, group work, plenum2 - 5 units of 45 min.detail description....

c4L02 - Collaboration Tools - Which Collaboration Tools for What?

In this exercise, the participants will deal with the topic of collaboration tools and find suitable collaboration tools for various work areas and tasks that arise in companies. In this context, the aspect of how to deal with data, data protection and data security will also be discussed.Individual, group work, plenum2 - 5 units of 45 min.detail description....

c4L03 - Content Creation & Creativity

The aim of this exercise is to give participants an insight into a wide range of content tools for text creation, images and graphics, screenshots and screen recordings, video, presentations, webinars, website creation and content management.Individual, group work, plenum2 - 5 units of 45 min.detail description....

c4L04 - Collaboration & Content Creation

This exercise is designed to introduce participants to the world of content creation/creativity and to try out these tools. In the exercise phase, participants will play a project group working from home, i.e. in remote work, and complete tasks.Individual, group work, plenum8 - 16 units of 45 min.detail description....
Tags: